Our story
Built by athletes. Driven by results.
WSBN was founded by former athletes and coaches who saw too many talented players fall through the cracks — not for lack of ability, but lack of exposure and the right guidance at the right time.
Our mission
Every athlete deserves a real shot.
We started WSBN because we lived the frustration of talented athletes going unnoticed. The system wasn't broken — it just wasn't built for everyone. We built something that is.
Our mission is simple: combine elite performance training with professional showcasing so that every athlete we work with gets every opportunity they've earned.
What we stand for
The principles we coach by.
Athlete First
Every decision we make starts with what's best for the athlete — not the program, not the optics.
Honest Feedback
We tell athletes what they need to hear. Growth requires truth, and we don't shy away from it.
Long-Term Development
We build careers, not highlight reels. Short-term wins matter less than sustainable, compounding progress.
Global Perspective
Talent doesn't have a postal code. We connect athletes to opportunities worldwide, regardless of where they're from.
Our advisors
Coaches who've been there.
James Holloway
Head of Hockey Development
Former OHL defenceman and ECHL veteran. 12 years coaching at the junior and professional level.
Marcus Reid
Football Performance Director
Ex-CFL linebacker and NCAA Division I coach. Specialises in combine preparation and defensive development.
Sofia Vargas
Soccer Pathway Advisor
Former professional midfielder with experience in Liga MX and the NWSL. University scholarship specialist.
Derek Chung
Baseball Development Lead
10-year professional career spanning independent and affiliated ball. Pitching mechanics and hitting analyst.
Work with advisors who get it.
We've been in your athlete's shoes. Let's talk about where they're headed.